Accelerating a new brand into the consultancy world.
Background
Accelerants was founded by two seasoned Chief Marketing Officers, Tara Lordsmith and Andy Lark, who each bring a wealth of expertise in modern marketing.
By combining their complementary skills, Accelerants delivers a unique and comprehensive marketing approach that is unparalleled in Australia.
Challenge
Tara and Andy each bring their distinct businesses and identities—Lordsmith & Co and Group Lark—to the table. They partnered with Scooter to craft a visually striking and memorable brand identity for their new venture, Accelerants, that seamlessly blends the principles of both of their brands while leveraging their unique skill sets. The challenge was to create a cohesive visual identity that would propel the new brand forward.
In a crowded field of marketing consultants with varying approaches and experience levels, it was essential for Accelerants to stand out as a leader. Establishing an identity that embodies drive, confidence, forward-thinking, and innovation was paramount. Additionally, the brand’s elements needed to be adaptable and flexible, ensuring they could effectively convey their story and approach to any client.
Solution
A unique and versatile logo was designed featuring a customised cut-off ‘A,’ symbolising Accelerants as both a platform and a partner to the brands they consult with.
This distinctive mark serves as a flexible graphic element, seamlessly integrating into the brand’s identity across both static and animated formats. The brand’s vibrant colour palette, modern typography, and layered photography reflect Accelerants’ boutique, digitally-focused, and highly specialised approach to marketing.
