A quick refresher on outdoor entertaining
Challenge
When it comes to caring for your deck, people don’t care for it. It’s just too hard.
Faced with this insight, Cabot’s released a new innovation — Easy Deck. Now, a deck can be done and dry in 20 minutes. It was up to us to make sure people knew about it.
Outcome
We introduced Australians to the fast no mess, deck refresher.
While DIY’ers are normally shown wearing old, stained clothes, we flipped the script. So people understood just how quick and easy it is, we showed a deck being stained as a final touch before a party.
We knew Easy Deck was perfect for those who enjoy entertaining, so we gave away recipes that were just as easy.
From POS at Bunnings to live demos and training collateral, we made people care about their deck again.
Social
We introduced Australians to the fast no mess, deck refresher.
While DIY’ers are normally shown wearing old, stained clothes, we flipped the script. So people understood just how quick and easy it is, we showed a deck being stained as a final touch before a party.
We knew Easy Deck was perfect for those who enjoy entertaining, so we gave away recipes that were just as easy.
From POS at Bunnings to live demos and training collateral, we made people care about their deck again.
