Satisfying a seafood brand’s appetite for innovation.
Overview
Jervis Bay’s Blue Harvest is dedicated to sustainably farming mussels. As a seafood innovator, they stand apart.
Unfortunately, their brand did not. From their aquafarms to their distribution, the brand was fragmented under different names. How could we help them become one cohesive brand that is seen and remembered?
Solution
We began by helping create a Masterbrand, unifying the business under one name and logo. That was just the start.
On the shelf and saw that they were surrounded by a sea of blue packaging. So we gave Blue Harvest a distinct look that’s as innovative as the company, and as fresh as the mussels. To showcase the brand’s commitment to sustainability, we called out key benefits of these extraordinary mussels on the packs.
We turned Blue Harvest from a fragmented seafood brand to a superfood seafood of choice.
