We are an integrated brand agency.

We translate brands into engaging, entertaining and effective communication and marketing solutions.

Bupa Optical
BMW Group
Holroyd
DuluxGroup
Bintani

Anti-Waste Approach

By removing the waste from our approach we can deliver world-class thinking and creative without the extraneous costs, time, wasted creativity, complications, client bug bears, over servicing and, frankly, the general bullshit found in the industry today.

As an independent agency built on the foundations of consistently delivering quality and effective work with maximum efficiency, our approach is designed to reduce waste and create value for our clients, our staff and our network of partners.

The 3 E’s

Our work begins by building relationships with our client partners. These relationships are built on trust and mutual respect, and are fundamental to truly understanding the needs, wants and vision they have for their business. Once built, together we can deliver creative and marketing solutions that are…

Engaging

The world’s a noisy place. Which means it’s critical for brands to cut through the clutter in order to authentically connect with consumers. We get it. Which is why we use real-world insights and valid, timely & actionable data to inform our marketing and strategic smarts. It’s these smarts that lay the foundation for work that truly engages.

Entertaining

The most engaging and effective creative must entertain. Whether it puts a smile on your face, jerks a tear from your eye or raises the hair on your arm, we strive to create moments that make you feel something. It’s a little self- serving but the truth is, who doesn’t want to make something truly memorable and shareable?

Effective

Our full-service offering has its roots in the coal face of marketing, BTL. The point end of the funnel. And because of that, it’s effective. Want big ideas? Sure. Need beautiful and impactful design? Easy. After compelling and immersive brand experiences? Done. Looking for everything in-between? Lip service? Nope. We call it full service.

News

From time to time we like to share our views, thoughts, and opinions on the industry and the world at large. Check out the latest news from the team and who knows, you might learn a thing or two.

Coming Soon

Instagram

  • What do you get when you cross an ex-Target Exec slash Mum and a gap in the market for teenage-skewed deodorant? You get Miles – a bright, bold, category-defying deodorant. The brainchild of Carly Broderick, Miles(@heymiles_brand) is a solution for a category dominated by legacy brands hawking overt masculinity or floral femininity, and overpriced luxury products pitched at those in the know or those who can afford. Broderick enlisted the help of Minneapolis-based studio, Buddy-Buddy(@buddybuddy.co) who took care of the visual identity, packaging design and subsequent creative requirements. The result? A modern, striking and inclusive brand designed to ‘resonate with the target user segment, instilling self-respect and confidence’.
  • Working with residential developer Kyneton on Riverside, we were tasked with giving potential buyers visiting Kyneton a compelling reason to explore the opportunity further and drive enquiries. We utilised the talents of renowned photographer Paul Hermes (@paul_hermes_) and created an authentic representation of the town and proved to visitors that "There's More to Life in Kyneton". The campaign put the people and places of Kyneton front and centre via beautiful campaign imagery executed across large and small local placements. From a local gallery set in an old stockroom to an award-winning gin distillery and the stunning landscapes of the town, the unique charm of the Kyneton was on full display.
  • Netflix and the other streamers have given us a never-ending buffet of content, but this content comes with a price, and that price to writers and creators is often more than $16.99. The power of Netflix was never more apparent than when they took 'You', a relatively unknown series from the Lifetime network about a stalker (averaging 600k viewers) and turned it into a global phenomenon watched by over 40M households. (Penn Badgley’s dreaminess also helped). Unfortunately, not all series are hits and not all series are still around. The magic disappearing act of content has already affected many streaming films and series. Westworld, once an HBO flagship series, was cancelled before its final season and has since been removed from streaming libraries to avoid paying residuals. So, what's the deal with residuals? The recently concluded writers' strikes were a long time coming to address the streaming model's inequalities. A writer for Wednesday, a massive hit, would previously get the same residual payment as a writer for Fuller House, a not so massive hit. Luckily for creators, the strikes have enacted change and residuals will now be calculated by overall viewers. What does this mean for the future of streaming? Even before the strikes, the never-ending hunger for content was unsustainable as most streamers were not turning a profit. Due to the recent cost-cutting by streamers, the golden age of streaming is coming to an end, leaving us to ponder the real question: who will win the streaming wars, creators, corporations or consumers?
  • We are on the hunt for a new Marketing Manager. We're looking for a pro in creative Marketing who will get the best of both client and agency worlds with this client-facing role in our unique marketing division at Scooter. This exciting new role will give you the opportunity to deliver Marketing for a diverse range of products and functions. Follow the link in our bio, head to our website and get in touch if this is you!
  • Provocative, controversial, category breaking; not exactly the way you think a canned mountain water & iced tea brand would be described. But that’s exactly why we’re huge fans of @LiquidDeath and everything they do. Taking heavy cues from the death metal scene and its aesthetic, Liquid Death behaves with the same flamboyance, anti-establishmentarianism and disregard for public opinion. It also behaves like an alcohol brand. A very purposeful choice that has caused serious uproar and controversy amongst the more conservative population. From a super bowl ad featuring kids partying and drinking like they’re wasted on booze (which they’re not, it’s just canned water), a campaign where you could sell your soul to join the ‘Country Club’ to what we’re showcasing in this post; a legit album called, Liquid Death’s Greatest Hates, featuring lyrics written using the comments from haters on their social media channels and guest vocals from an assortment of famous folks.. And let us assure, there are plenty. The album went up on Spotify, is available on vinyl and has a suitable awesome video clip for the song, ‘F&%k Whoever Started This’.
  • Melbourne born and bred, Holroyd provides Australians with dependable caravan and trailer parts engineered to the highest standards. We were asked to modernise Holroyd’s branding, demonstrating their desire to provide only the best to their customers. We developed a brand identity befitting an outstanding Australian precision engineering company. The project encompassed digital assets, event materials, owned assets and more. The new brand presence is cohesive and impactful across all platforms.