As pressure mounts on Campaign Brief following the backlash from its The Work 2024 feature widely criticised for its lack of female representation, Scooter has joined a growing number of agencies cutting ties with the long-running trade publication.
“As a proudly female-owned and operated agency, we took issue with the lack of representation,” said Hodgson. “We’re most disappointed that the issue wasn’t flagged before going to print, and the message that sends to women in leadership across the industry,” says Anna Hodgson, CEO, Scooter.
Anna shared her perspective in an open LinkedIn post, unveiling a reimagined version of Campaign Brief’s now-infamous double-page spread—this time championing Scooter’s predominantly female creative team.