Boost engagement. Build your world.
Overview
Building on the momentum of the past two years, the 2024 Accent Building Blocks consumer promotion introduced a refreshed and updated look. With the purchase of 8L or more of Accent paint, customers received a bonus set of building blocks, allowing them to create their very own mini Mitre10 and Home Hardware truck and forklift.
Challenge
This year’s Accent Building Blocks promotion targeted young families and last year’s participants eager to expand their collection of mini Mitre10 and Home Hardware models. Our challenge was to revitalize the previous campaign, re-engage last year’s customers, and attract new ones.
