The relationship with BMW Group is a continually evolving partnership built on 8 years of consistently delivering quality creative and communication solutions across multiple business units for BMW and MINI.
With over 1000 projects for financial services, aftersales and in-dealership, executed across digital, print, photography, video, social and much more, Scooter has helped bring one of the world’s most premium automotive brands to consumers in both Australia and New Zealand.
BMW Financial Services Conference
Working closely with the BMW financial services team, we collaborate in creating compelling campaigns that give customers the financial flexibility to get into their dream car sooner. We also provide ongoing support to ensure they enjoy great ongoing experience throughout their journey with us.
Financial Services awareness campaign
For the launch of the new Financial Services Brand campaign we created a full suite of paid social and digital assets to promote FS. We focused on key call outs and brand alignment helping differentiate Financial Services from other BMW departments (i.e. BMW Marketing & Aftersales).
BMW Full Circle
BMW Finance offers a GFV product called BMW Full Circle. Over the years Scooter has developed a host of creative assets to educate customers on the product benefits.
BMW Livery
MINI Flex
To help increase awareness and penetration in MINI purchases through MINI Flex finance, we developed a quarterly campaign around a complimentary MSI and Roadside assistance offering, Campaign featured an overarching message supported by key visuals for national and local distribution including video, radio, social, digital, and print ads.
