Eye spy with my little eye… Bupa Optical’s new CRM Program.
Background
The way we talk to our customers is more than just the exceptional in-store experience we provide – it’s about the ongoing conversation we have with them via channels like direct mail, email, SMS and more.
Through these channels, we need to be engaging with our customers in a way that adds value to their experience and drives loyalty – building a base of customers for life.
Solution
The new Customer For Life CRM program has redefined our customer journeys to deliver the right messages, at the right time to support our collective acquisition and retention efforts.
Quintessential to the success of the new program was to land a best-in-class creative concept and suite of assets. We delivered a refreshed creative that’s more personalised and connected for the customer than ever before. An essential part of our creative development was to also establish a concept that could stretch across any future journey, driving a consistent brand look and feel for our customers.
