Bupa Optical

Bupa Optical provides eye care and eyewear to Bupa members and non-members.

bupa optical eye care optometrist insurance branding marketing creative agency campaign scooter melbourne
bupa optical eye care optometrist insurance branding marketing creative agency campaign scooter melbourne

Challenge

The brand had limited recognition among individuals without Bupa health insurance. To address this challenge and expand the business, we were asked to boost growth by targeting the non-member segment while also elevating engagement with existing members.

Although backed by a renowned global health brand – Bupa Healthcare – the business had yet to fully tap into its potential. The generic and uninspiring creative elements meant a lack of distinction and impact.

Solution

We ensured that the work was engaging, dynamic and eye-catching through memorable creative. We rolled this out over online and offline campaigns for contact lenses, eye tests, and sales promotions, as well as a newly revamped customer relationship management program.

bupa optical eye care optometrist insurance branding marketing creative agency campaign scooter melbourne
bupa optical eye care optometrist insurance branding marketing creative agency campaign scooter melbourne
bupa optical eye care optometrist insurance branding marketing creative agency campaign scooter melbourne
bupa optical eye care optometrist insurance branding marketing creative agency campaign scooter melbourne
bupa optical eye care optometrist insurance branding marketing creative agency campaign scooter melbourne

Selected projects

Porter’s Paints
Bintani
BMW Customer Support