DuluxGroup is more than a client – they’re a part of the Scooter DNA. Beginning the day we opened our doors in 2015, the partnership has continued to grow and develop into an ever-evolving collaboration with many of DuluxGroup’s brands.
Inspiring people to fall in love with colour again.
Overview
In 2023 Dulux celebrated its 25-year anniversary for Colour Forecast, demonstrating their longevity and commitment to being colour leaders.
To celebrate this occasion, Dulux wanted to bring its love for colour to the hearts and minds of their customers.
Challenge
We were tasked with developing and executing a large-scale campaign concept that could be adapted across multiple in-store and digital channels.
Our objective was to encourage consumers to trial colour with Dulux Sample Pots, while providing them with education and support throughout their colour journey.
Solution
The creative we developed for the campaign was playful, light and most importantly – colourful! The free-flowing ribbon was a key campaign asset alluding to the endless colour possibilities you can find with Dulux.
The campaign was supported with a sample pot redemption offer to encourage the trial of colour. Alongside this, we promoted the many Dulux Colour Services available with QR codes for instant help with colour choice.
We rolled out in-store point-of-sale, digital, TV commercials, out of home and magazine ad placements, all with customised messaging to help customers at different touch points of their colour journey.
The campaign succeeded in celebrating colour while reinforcing Dulux’s position as the unrivalled colour leader.
