Selleys

DuluxGroup is more than a client – they’re a part of the Scooter DNA. Beginning the day we opened our doors in 2015, the partnership has continued to grow and develop into an ever-evolving collaboration with many of DuluxGroup’s brands.

Giving an Aussie icon a global facelift.

Overview

Established in Sydney in 1939, Selleys is a genuine icon within the professional trade and DIY markets, holding the title as Australia and New Zealand’s number #1 choice when it comes to adhesives, sealants, fillers and paint preparation products.

Challenge

Despite its iconic status and trusted reputation within the trade market across the globe, the previous packaging lacked consistency in the range or brand for the professional user. There was also an issue with overseas markets using the existing ANZ range, which communicated a heavy DIY skew/focus.

Solution

Identifying the need to leverage the equity in the Selleys Masterbrand, we set out to design a new packaging range featuring custom illustrations for each product type showcasing the specialist area of use. The messaging hierarchy was carefully considered to allow ease of identification for non-English speaking customers.

Selected projects

BMW Motorrad

Accelerants

WAHL