A unified voice for millions of Australians
Overview
Following the merger of the Australian Institute of Superannuation Trustees and Industry Super Australia, Super Members Council was formed as a new national body representing the interests of members.
Scooter was engaged to develop the brand identity for this new organisation, bringing together two established voices into one clear and unified presence.
In a category often shaped by complexity and internal language, the opportunity was to create something more direct, human, and grounded in the people the system exists to serve.
The challenge
This was more than a rebrand. It was the creation of a new voice for the industry.
The identity needed to carry weight with the Federal Government, while remaining grounded in the needs of everyday Australians. It had to feel credible and authoritative without becoming political, and purposeful without drifting into abstraction.
At the same time, it needed to unify two legacy organisations into a single, clear position.
Solution
Following the merger of the Australian Institute of Superannuation Trustees and Industry Super Australia, Super Members Council was formed as a new national body representing the interests of members.
Scooter was engaged to develop the brand identity for this new organisation, bringing together two established voices into one clear and unified presence.
In a category often shaped by complexity and internal language, the opportunity was to create something more direct, human, and grounded in the people the system exists to serve.