Selling byconnectingon a deeper level


Background
There’s nothing quite as precious as time with family. Award-winning pool designers, Summertime Pools pride themselves on helping bring families together. They turned to us to help build that desire for unforgettable memories.
The challenge
While Summertime Pools has a display centre, they rely on their sales people visiting prospective pool owners. What they were lacking was a premium brochure that reflected their brand and philosophy.




Solution
We could’ve just created a flyer. But we knew we needed to arm the salespeople with more than pool dimensions. We needed to go deeper, inspiring a longing for the memories to come.
Introducing Moments, a design forward lifestyle magazine, crafted down to the finest detail. Every detail was carefully considered, with a rigorous grid system inspired by premium publications.
Our obsession for quality saw us down at printing press ensuring a magazine that went above and beyond any shallow sales material.