Elevating an annual report with craft and distinction.
Challenge
VLSB+C engaged Scooter to develop their yearly annual report for 2023.
This version had to feel different from previous years while still aligning with the VLSB+C branding. They also asked that we explore a broader colour palette, indicating the brand’s change in direction.
Finally, the document had to fit into the theme of the year: Putting the Customer First.
Solution
We created three unique territories which took the existing VLSB+C branding and built on it to ensure a clear distinction and individuality.
Working collaboratively with their internal stakeholders, we aligned on a preferred territory. We then rolled this out over the nearly 200-page document. This included everything from general design through to graphs, charts and imagery.
