When a partnership just clicks.
Background
5 years ago, Yates came to us with an innovative idea.
One that would shake up home gardening. They had a prototype, but looked to our retail expertise to help sell the idea to stakeholders. The partnership thrived. The idea blossomed. This is Yates Click & Grow.
Challenge
Hose-on weeding and fertilising bottles are laborious.
Yates Click & Grow lets you click in a small pouch, and you can spray away, fuss and sweat free. Now the idea was a reality, it was up to us successfully launch this new pouch and trigger system to green thumbs in the gardening aisle at Bunnings.
Solution
This new system is truly revolutionary. So we create the image of a bold, fist held high, holding up the Click & Grow system. It also proved just how light the system is, becoming both a powerful statement and product demonstration.
The launch campaign was brought to life across POS and at important touch points throughout the in-store customer journey.
This was more than a display of our shopper skills in action. It became a demonstration of Scooter’s ability to help sell a product innovation, every step of the way.
