The relationship with BMW Group is a continually evolving partnership built on 8 years of consistently delivering quality creative and communication solutions across multiple business units for BMW and MINI.
With over 1000 projects for financial services, aftersales and in-dealership, executed across digital, print, photography, video, social and much more, Scooter has helped bring one of the world’s most premium automotive brands to consumers in both Australia and New Zealand.
BMW & MINI Christmas
BMW and MINI have an accessories & lifestyle collection that reflect and complement the premium nature of the brands.
Put the collection top of mind for BMW and MINI owners and enthusiasts as the ultimate gifting solution for not only Christmas but all gifting occasions.
We concepted and executed a multi-channel campaign that evoked the spirit of an Australian Christmas. Led by a suite of hero photography shot on-location in Melbourne, the campaign remained authentic to the BMW and MINI brands, while avoiding the obvious and often overdone Christmas tropes.
Campaign assets included:
- Social posts, carousels and stories
- Website tiles
- Email signatures
- Tablet and TV screens
- Counter stands
- Gift vouchers
- Dealership Christmas tree decorations