The relationship with BMW Group is a continually evolving partnership built on 8 years of consistently delivering quality creative and communication solutions across multiple business units for BMW and MINI.
With over 1000 projects for financial services, aftersales and in-dealership, executed across digital, print, photography, video, social and much more, Scooter has helped bring one of the world’s most premium automotive brands to consumers in both Australia and New Zealand.
BMW & MINI Christmas
BMW and MINI have an accessories & lifestyle collection that reflect and complement the premium nature of the brands.
Challenge
Put the collection top of mind for BMW and MINI owners and enthusiasts as the ultimate gifting solution for not only Christmas but all gifting occasions.
Solution
We concepted and executed a multi-channel campaign that evoked the spirit of an Australian Christmas. Led by a suite of hero photography shot on-location in Melbourne, the campaign remained authentic to the BMW and MINI brands, while avoiding the obvious and often overdone Christmas tropes.
Campaign assets included:
- DMs
- Social posts, carousels and stories
- Website tiles
- Email signatures
- Tablet and TV screens
- Counter stands
- Gift vouchers
- Dealership Christmas tree decorations
MyBMW App
As part of BMW’s push towards digitisation, BMW dealerships wanted to promote the capabilities of the My BMW App for new and existing customers. We were tasked with developing a suite of assets that highlighted key features including in-dealership POS with QR codes created for easy download and a content series from Germany re-purposed for AUS market.
BMW Aftersales
Focusing on the after-purchase experience, we work to develop communication that ensures every BMW driver receives premium service by taking exceptional care of our customer relationships and providing expert servicing, accessories, and spare parts support.
Campaign 6 Conference 2023
Each year, Aftersales Managers, Service Managers and Parts Managers from BMW & MINI Dealerships are invited to participate in a Customer Support conference which offers a range of Aftersales business meetings and workshops. The theme of the 2023 conference was ‘Relax. We Care.’ To help bring it to life, we developed a suite print assets.
BMW & MINI Star-Mark tyres
Star-Mark Tyres are specially made in partnership with leading tyre brands including Bridgestone and Michelin, Our task was to give BMW and MINI owners both an aspirational and functional reason to always choose Star-mark Tyres.
BMW Service Experience
To give prospecting and existing customers a clearer overview of what a Service Experience at a BMW dealership looks like, we developed a 90 second video from existing assets, showcasing the process from end-to-end.
BMW & MINI Accessories Collection
BMW & MINI One App
To support the launch of the updated BMW & MINI One Apps we developed a suite of App Store and Google Play assets as well as key in-dealership POS items.
BMW M Performance
BMW ran a promotion for the M3 & M4 M Performance Exhaust system. The offer was free installation for every exhausted purchased. As part of the campaign, we developed a print and digital voucher. The digital voucher was linked to customer’s apple/google play wallets which required design & development including linking to external APIs.
Motorrad is BMW’s motorcycle brand, renowned for its engineering prowess and innovation. Our focus is on crafting marketing and branding that celebrates the distinctive spirit and excitement of BMW motorcycles, staying true to what resonates with the passionate motorcycle community.
BMW Financial Services Conference
Working closely with the BMW financial services team, we collaborate in creating compelling campaigns that give customers the financial flexibility to get into their dream car sooner. We also provide ongoing support to ensure they enjoy great ongoing experience throughout their journey with us.
Financial Services awareness campaign
For the launch of the new Financial Services Brand campaign we created a full suite of paid social and digital assets to promote FS. We focused on key call outs and brand alignment helping differentiate Financial Services from other BMW departments (i.e. BMW Marketing & Aftersales).
BMW Full Circle
BMW Finance offers a GFV product called BMW Full Circle. Over the years Scooter has developed a host of creative assets to educate customers on the product benefits.
BMW Livery
MINI Flex
To help increase awareness and penetration in MINI purchases through MINI Flex finance, we developed a quarterly campaign around a complimentary MSI and Roadside assistance offering, Campaign featured an overarching message supported by key visuals for national and local distribution including video, radio, social, digital, and print ads.
