Category: PR
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Energy Safe Victoria and Scooter launch solar safety campaign to protect homes
Energy Safe Victoria has teamed up with Scooter to launch a statewide campaign urging Victorian homeowners to service their solar systems to prevent electrical faults and house fires. With around 30% of homes in Victoria now running solar, the initiative strikes a balance, raising awareness of safety risks while reinforcing public faith in clean energy.
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Marketers push for project-based pitching, AI & ROI focus heading into FY26
A new Scooter survey published by B&T finds marketers heading into FY26 favouring project-based agency models, heavy AI adoption, and strict ROI metrics. With agencies under pressure to evolve, transparency and adaptability are now non-negotiable.
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Dulux brings back the iconic Jelly Bean campaign with a fresh twist
Dulux has reimagined its beloved Jelly Bean campaign in collaboration with Scooter, blending nostalgia with a playful digital edge. The refreshed promotion combines the classic paint and beans giveaway with a virtual guessing game and $10,000 prize, celebrating Dulux’s enduring connection to colour and creativity in Australian homes.
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New Study Reveals Marketers Want More With Less In FY26 But Data, AI Concerns Could Cause Headaches
A new Scooter and B&T study reveals marketers are heading into FY26 with tighter budgets, leaner teams and increased reliance on AI. While optimism around innovation remains, data privacy and agency trust are set to test even the most agile marketing leaders.
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Accent assembles the squad in new Buildable Tradie GWP campaign with Scooter
Accent teams up with Scooter to launch “Assemble The Squad,” a Buildable Tradie Gift-With-Purchase program that adds a playful twist to paint shopping. Buy 8 litres of Accent, get a collectible tradie figure, and a chance to win $1,000 via hidden Golden Ticket.
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Scooter Joins the Dulux Village
Dulux has formed its agency village featuring integrated brand agency Scooter and launched its first integrated campaign for Weathershield and Wash & Wear product ranges.
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BMW Group appoints Scooter for Creative Services across Australia & New Zealand
Melbourne based integrated brand agency Scooter has announced its win in a competitive pitch to be one of BMW Group’s creative agencies providing marketing services across the ANZ region.
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Scooter Joins Growing Industry Shift Away from Campaign Brief, Calls for Greater Representation
As pressure mounts on Campaign Brief following the backlash from its The Work 2024 feature widely criticised for its lack of female representation, Scooter has joined a growing number of agencies cutting ties with the long-running trade publication.
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Scooter appointed to Bupa Agency Village & announces new hires
Scooter, a Melbourne based Integrated Brand Agency, is thrilled to announce its recent appointment to the Bupa agency village. Following a highly competitive pitch, Scooter has further solidified its position as a key agency partner for Bupa across all its Australian businesses, including health insurance, dental, optical, hearing, and aged care.
