With more than a decade at the helm of Scooter, Anna Hodgson has grown the agency from its early days into an operation spanning creative, retail and beyond, all while keeping it’s independence in tact.
As CEO, Hodgson has steered the agency through a rapidly changing industry and in 2025 was named as a Marketing Scholar in recognition of that leadership.
In this week’s Fast 10, B&T’s very own David Hovenden and Hodgson chat all things AI, free pitching and what it takes to build a business that lasts.
1. You’ve had a brilliant career. From account director at Collier Creative to CEO of Scooter. If you had to pick one, what would be your career highlight so far?
Anna Hodgson: Starting Scooter has to be the highlight, it was a leap into the unknown and it was either sink or swim but luckily I’m a strong swimmer and we’re thriving 12 years later.
2. You were a 2025 Marketing Academy Scholar. How has it changed the way you approach the job?
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