The Rocky Road Ahead
Scooter’s Inaugural Insights Survey for CMOs and Marketing Leaders Across All Industries
The pressure is real… tighter budgets, rising expectations, and growing complexity are redefining the role of today’s CMO and the marketing function as a whole. That’s why we’re launching this survey, to give marketing leaders a chance to share what’s really going on and learn from each other. It’s peer-to-peer insight, powered by real-world experience. The goal? To uncover trends, spark smart conversations, and help shape stronger strategies for FY26.
Survey to close 5pm May 23, 2025
— Share what you know
— Learn from your peers
— Navigate the rocky road to FY26 with confidence

In travel and tourism?
We’ve created a dedicated survey just for you, designed to unpack the unique challenges and shifting dynamics facing our industry in the lead-up to FY26. Your insights will help shape smarter, more resilient marketing strategies for the rocky road ahead.
Special thanks to our partners at VTIC for supporting this important industry-led initiative.
Survey to close 5pm May 23, 2025
— Share what you know
— Learn from your peers
— Navigate the rocky road to FY26 with confidence
