Dulux has formed its agency village featuring integrated brand agency Scooter and launched its first integrated campaign for Weathershield and Wash & Wear product ranges.
“With the media landscape constantly evolving, we needed to find new ways to reinvigorate the brand and connect with our audience,” says Angeline Lee, head of integrated marketing at Dulux.
“The campaign messaging flowing seamlessly through to in-store, bringing it to life via POS, training, and a consumer promotion, helping Aussies take that final step from thinking about painting to actually doing it,” says Anna Hodgson, CEO, Scooter.