Bupa Optical provides eye care and eyewear to Bupa members and non-members.
The brand had limited recognition among individuals without Bupa health insurance. To address this challenge and expand the business, we were asked to boost growth by targeting the non-member segment while also elevating engagement with existing members.
Although backed by a renowned global health brand – Bupa Healthcare – the business had yet to fully tap into its potential. The generic and uninspiring creative elements meant a lack of distinction and impact.