Challenge
Tasmania’s Hartshorn Distillery takes pride in its unique, award-winning vodka.
Minimal impurities. Maximum quality. As RTD pre-mixed cans grew in popularity, they decided to make their mark in this new category. But how could they stand out in a market not always known for quality?
Solution
While other brands are bright and loud, we stayed true to Hartshorn’s nature.
Minimal having a maximum effect – stripped back to stand out. Even the can is slender, taller and like the vodka, in a class of its own. On the can, the Tasmanian botanicals take centre stage, while the hand-written H is the mark of a rebel doing things differently to the other vodkas out there.
