Family Business Association (FBA) is a membership-based association providing specialised support and resources to family businesses across Australia and New Zealand.
Challenge
The Family Business Association engaged Scooter to become their dedicated outsourced marketing team. The remit required Scooter to manage the marketing function with the business objectives of growing and nurturing membership, promoting their education and event offerings and delivering regular communications with their members.
Solution
Scooter Marketing delivered complete and effective strategic marketing solutions via the team’s specialist skills in strategy, marketing and digital content. All this was executed for the same salary budget as a mid-level marketing manager and coordinator.
Since Scooter has been on board, we have implemented strong communication planning and the creation and delivery of professional, targeted member communications via eDMs and improvements in key social platform metrics.
